BRAND CONCEPT

Create the ultimate beauty with soul and light up the advanced interest of life. No matter from product to store experience, or from service to community, product is a way for consumers to express and show themselves. The creation of every product, the design of every store and every contact with users are all the processes of interpreting interesting life and unique personality. Blue whale integrates elements and concepts such as "fashion", "fun", "delicacy" and "a little cool" into every detail of the brand, making the products not only have low prices, the monotonous and boring dimension of sexual apathy is more full of fashion, interest and surprise.

PRODUCT CONCEPT

Blue whale adhere to the "humanist, for first, should era" product design concept in style, craft, materials, function details grinding in, combined with young fashion elements, injection user's daily life. At present, blue whale products cover: Home department store, electronic digital, stationery creation, outdoor travel, pet supplies, clothing, furniture, etc.